Crocmedia South Melbourne

Crocmedia South Melbourne

As a part of IA Design working on Crocmedia’s national portfolio of workspaces & media suites, we were engaged to design their new show space in Southbank. The tenancy was to include a mix of front of house amenities, production & editing suites and workspace.

The moody space will include a large feature video wall, smaller screen wall which will show multiple stations at once, large feature windows to the editing and production suites so the occupant can see the action within the room. Feature lighting has been incorporated to pull the occupant with around the space, create a glow within feature joinery and highlight the main feature zones.

With entertaining being the spaces major use, the design incorporates a bar and a McCafe to cater for a range of events. The furniture selected is relaxed and flexible allowing for short stay seated or open stand up events. The Fitout incorporates the latest in media technology, hospitality and workplace design.


111 Coventry Street, South Melbourne

Project Size


Completion Date

February 2019


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