IA Design have been engaged by FDC to provide the new workplace for oOh! media in both Melbourne and Sydney. The design honours the coming together and connection of all staff within the new building. The concept provides a coming of age for ooh! with a dynamic, striking backdrop to frame their digital product display and signify the dynamic, diverse locality of Melbourne.
oOh!’s core values of bold dreams, big impact and deep connections are reflected through strong digital displays and technology, promoting the essence of ooh! as a business. This especially comes to light in the large client entertainment area which showcases a variety of digital displays including a digital billboard.
Deep connections to the place, culture, people, and technology are woven through the materiality, texture, colour, openness of the environment that creates a welcoming space for staff and clients.
Industrial features have been softened with natural lighting and considered playful elements, creating a timeless design which unfolds as people move throughout the space.
Location: 101 Moray St, South Melbourne
Project Size: 2000 sqm